SUVA, Sept. 5 (Xinhua) -- Fiji launched Thursday its first Artificial Intelligence (AI) driven contact center Chatbot, a software that uses AI and Machine Learning technologies to simulate a conversation with a user in natural language through messaging applications, websites and mobile apps.

According to Fijivillage news website, launched by Vodafone Fiji, a mobile telecommunications company, "Joe" is designed to improve customer experience, allowing a seamless conversation for several queries.

Vodafone Fiji's Chief Commercial Officer Ronald Prasad said that "Joe" is highly skilled to provide responses to simple enquiries such as balance checks, phone prices, checking sim status, APN settings, information on plans, roaming and current promotions.

"Joe" has a local persona to provide Vodafone customers with similar warmth that the people are used to when engaging with their contact center. Customers can use "Bula" (Hello) to start a conversation and "Moce"(Goodbye) to end the conversation.

Chatbots are some of the industry's newest tools designed to simplify the interaction between humans and computers.